Frequently Asked Questions
- EARTHQUAKE 

  1. How do I prevent earthquake damage?
  2. Where can I find a book on Earthquake Preparedness?
  3. Why doesn't the government do it for us?
  4. When do we need to begin?

How do I prevent earthquake damage ?

You can't prevent all earthquake damage.  But you can reduce its effects on your company by preparing for a serious earthquake.  

A serious earthquake would register above a magnitude of 5.0 on the Richter Scale.  

Keep in mind that the difference between a 5.0 and a 6.0 is a factor of 100!  That means the ground moves 100 times as much!  And the energy displaced is 1,000 times more, too.  Now you know why you barely feel a 3.5 earthquake, but a 5.5 has the chandeliers swinging and things fall of shelves.  That would be 100 X 100 or 10,000 times as much movement. On the west coast of the United States, earthquakes in excess of 7.5 have occurred in the last 20 years.

Objective Group can help you reduce the effects of a serious quake by expecting one and having a pre-planned system of operations that keep your company humming right along.  

Running at 100% of normal?  No... but well above what could be the outcome... 0% - A Total Shut Down.

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Where can I find a book on Earthquake Preparedness ?

You can find books about Earthquake Preparedness in your local bookstore.

You can find plans on Earthquake Preparedness on the internet.

You can get information from your local office of the Federal Emergency Management Agency (FEMA).

You can believe that this is all you have to do... buy a few books... and you are done.

You probably will be "finished" in business, if that is all you do!  

You really need to plan what your company will do after the earthquake and the building is still standing, but you have no power, gas or water.  

You see, the Objective Group firmly believes that no two companies are the same, no two business markets are the same, and that even identical competitors are not the same.  How  could one book or plan cover all of these with the same plan or program?

You need to have YOUR plan developed exclusively for you to protect your company as best as it can... and that takes us to help you with that plan.  

You see... every sentence above begins with "you" - we think it is the most important part of your business.

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Why doesn't the government do it for us ?

Several states have an Earthquake Insurance Program, but these typically only cover residential property and they have very high deductibles.  Most are quite expensive, too.  Looking at past governmental assistance programs, it is safe to say that by the time the government get to helping you, your business has already ceased to function.

Many insurance policies consider earthquakes as an Act of God, thereby relieving them of financial responsibility.

You need to have YOUR plan developed exclusively for you to protect your company as best as it can... and that takes us to help you with that plan.  

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When do we need to begin?

The simple truth is:

If you don't already have an Earthquake Preparedness Plan, the answer is right now!  No-one knows when or how big the next earthquake will be.

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Copyright 2000  Objective Group (objectiveONLINE.com).  All rights reserved.
Revised: May 23, 2004 .